Email template builders are essential for creating marketing campaigns. A poorly constructed email can reduce engagement and conversions. The performance of an email campaign relies on both its content and its technical design.

Choosing an email template builder demands comparative analysis of available options. An effective solution increases team output while ensuring reliable email display across all environments. Poor selection limits creative possibilities, creates rendering inconsistencies, and undermines operational efficiency.

Our 2025 Picks for the Best Email Template Builders

Selecting an appropriate email template builder is critical for developing effective campaigns. Our evaluation of leading 2025 platforms assesses key criteria: supported email types, design responsiveness, and team collaboration tools. We also examine support for global and accessible campaigns alongside pricing transparency.

Based on this analysis, here are our top choices.

1. Stripo.email

• Year of foundation: 2017
• Number of employees: ~70
• Rating: Capterra 4.9 / Software Advice 4.9

Stripo.email is an email production platform that enables users to create professional marketing emails without coding knowledge. 

The platform serves marketing teams, agencies, freelancers, sales professionals (including sales managers and heads of sales), and businesses of all sizes who require a balance of user-friendly design and advanced capabilities. 

Email Types & Features

Stripo creates newsletters, transactional emails, and interactive AMP formats. Its drag-and-drop editor, which includes an HTML/CSS mode, draws from a library of over 1,600 templates. 

The platform integrates with more than 80 ESPs and CRMs. Automated features like product card generation speed up production. Team collaboration tools and multilingual capabilities further support development workflows.

Responsive & Compatibility

All generated email designs are inherently responsive. A mobile preview mode allows for precise optimization on smartphones and tablets. The platform also tests rendering in popular dark mode themes, ensuring visual consistency and readability.

Collaboration & Teamwork

The platform’s collaboration tools improve team efficiency. Users provide direct feedback with in-editor comments and monitor changes through a full version history. 

Shared modules enforce brand consistency, and role-based permissions control user access. Integrated brand guidelines ensure a unified visual identity across all projects.

Localization & Accessibility

Stripo supports global campaigns with multilingual email tools. Its accessibility features include alt-text management and structural controls to improve usability for subscribers with disabilities. These options help marketers effectively reach diverse audiences.

Pricing & Plans

Stripo’s pricing is tiered:

• Free: Core features with 4 monthly exports.
• Basic (~$15/month): 50 exports and premium templates.
• Medium (~$45/month): Over 300 exports and collaboration tools.
• Pro/Business (From ~$95/month): Advanced modules and API access.
• Enterprise (Custom): White-label, Single Sign-On (SSO), and dedicated support.

All paid plans offer a discount 20% for annual billing.

Case Study

The Brazilian eCommerce marketing agency Kyral needed to streamline its email production. Outdated tools caused significant workflow delays and approval bottlenecks. Adopting Stripo’s template system cut email development time by 20%. 

This new approach also enforced uniform branding across all client campaigns. Client review cycles became faster. Stripo’s modular components, intuitive interface, and collaborative features now underpin Kyral’s entire email process. This foundation supports scalable campaign delivery and ensures consistent brand presentation.

2. Moosend

• Year of foundation: 2011
• Number of employees: 34
• Rating: G2: 4.7/5 | Trustpilot: 3.5

Moosend is an email marketing platform for small-to-midsized businesses and e-commerce. It provides tools to create, automate, and analyze campaigns. The platform delivers sophisticated automation and detailed reporting, maintaining a comprehensive feature set at a modest cost.

Email Types & Features

Moosend provides standard newsletters, automated sequences, and transactional emails using a drag-and-drop editor and template library. The platform’s primary capability is its visual automation builder with AI product recommendations for e-commerce, supported by analytics tools like click heatmaps. 

Responsive & Compatibility

Emails render correctly on various screens using the platform’s responsive design system. Features include device preview options and spam analysis. The system provides no dedicated testing for newer email client capabilities, including dark mode display.

Collaboration & Teamwork

Moosend includes a “Comment Mode” within its editor for streamlined feedback, but it lacks more advanced team management features found elsewhere, such as detailed user roles with specific permissions, version history, or shared module libraries for strict brand governance.

Localization & Accessibility

The platform enables the creation of multilingual emails and includes basic accessibility features, such as alt-text management. However, it does not emphasize full accessibility compliance or offer detailed localization workflows beyond this fundamental content creation.

Pricing & Plans

Regarding pricing, Moosend’s Pro Plan begins at $9 per month. This plan covers 500 subscribers with unlimited emails and automation. The platform lacks a free tier, offering only a trial. Its pay-as-you-go model requires a substantial $350 initial purchase.

Case Study

SimplyDigital, a global marketing agency, used Moosend to grow its owned marketing channel by converting its social media audience.

The strategy involved using Moosend to build branded landing pages and forms. This allowed them to collect 15,000 email addresses in four months. They then used Moosend’s automation, segmentation, and personalization tools to nurture these leads.

The result was a 51% conversion rate for their exclusive community waitlist, proving the platform’s effectiveness in building a dedicated community.

3. Braze

• Year of foundation: 2011
• Number of employees: 1,500+
• Rating: G2: 4.5/5 | Glassdoor: 4.1/5

Designed for mid-to-large enterprises, Braze is a comprehensive customer engagement platform. It orchestrates personalized marketing across various channels. A sophisticated email system is core to its functionality. The platform delivers advanced, data-informed personalization and performs reliably at high volumes.

Email Types & Features

Braze accommodates various email types, including standard newsletters, promotional campaigns, and complex transactional messages. Its key features offer advanced segmentation, a flexible email editor for both drag-and-drop and custom HTML, and support for interactive AMP elements like carousels and surveys.

The platform uses BrazeAI to optimize content and send times. A key limitation is that full AMP functionality only works in specific email clients like Gmail, so users must plan for fallback designs to ensure compatibility.

Responsive & Compatibility

The platform creates responsive emails and provides multi-device previews. It also tests for conditions like dark mode. Yet, due to inconsistent email client rendering, automated tools cannot ensure perfect display. Manual testing across environments is still necessary for a uniform experience.

Collaboration & Teamwork

Braze supports teamwork with reusable templates and adjustable user permissions. Its enterprise-grade framework produces substantial complexity. This creates implementation barriers for smaller organizations needing straightforward solutions.

Localization & Accessibility

The platform provides multilingual capabilities and fundamental accessibility features. However, Braze does not guarantee automatic WCAG compliance. Teams must manually maintain accessibility standards, which frequently generates inconsistent outcomes.

Pricing & Plans

Braze operates on an enterprise pricing model that is customized based on a company’s specific needs and scale.

• Free Offer: A 14-day free trial and a free demo are available for evaluation.
• Pricing: Requires direct contact with their sales team, as list prices are not publicly disclosed.

Case Study

Rightmove, a UK property platform, used Braze to migrate its high-volume email operations on a tight schedule. The process involved a custom IP warming strategy for 11 addresses, database cleaning, and a focus on engaged subscribers. The migration finished early, cutting email send times from four hours to 30 minutes. 

Results included a 99% delivery rate, a 10% increase in clickthrough rates, and a more than 50% reduction in bounce rates. This project created the technical foundation for future personalized email campaigns.

4. Mailmodo

• Year of foundation: 2020
• Number of employees: ~60
• Rating: G2: 4.5/5

Mailmodo operates as a comprehensive platform specializing in interactive AMP email creation. The system enables direct embedding of functional elements, including forms, quizzes, and shopping cart,s within emails, requiring no programming knowledge. This approach aims to increase user engagement through app-like interactions inside the inbox.

The platform serves small and medium B2B and B2C organizations, marketing professionals, and e-commerce businesses seeking to transition from static email formats to interactive experiences.

Email Types & Features

Mailmodo specializes in creating interactive AMP emails. Its platform includes a no-code editor, over 200 templates, and more than 20 interactive widgets for elements like carousels, polls, and shopping carts. Additional features include automation workflows, reporting tools, and list management.

Responsive & Compatibility

A core consideration is client compatibility. AMP emails only function fully in supported clients like Gmail. For all other clients, the platform automatically provides a responsive HTML fallback version to ensure basic functionality. This means the interactive experience is not consistent for all subscribers.

Collaboration & Teamwork

The platform enables team member management and access control within its plan structure. Its collaboration capabilities remain underdeveloped. Mailmodo does not include specific tools for in-editor comments, version history, or shared asset libraries. Consequently, coordinated team workflows and brand governance prove more difficult.

Localization & Accessibility

For localization, Mailmodo supports audience segmentation by language and time zone. For accessibility, it includes features for adding alt text and checking color contrast.

Key limitations exist in both areas. Creating multilingual emails typically requires building separate templates for each language. Furthermore, the platform lacks a built-in workflow for comprehensive accessibility compliance, relying instead on the marketer’s own knowledge and effort.

Pricing & Plans

Mailmodo offers a generous free plan and tiered pricing to scale with business needs.

• Free: $0/month for 500 contacts & 10,000 emails.
• Silver: $49/month for 2,500 contacts.
• Gold: $199/month for 10,000 contacts.
• Platinum: $499/month for 25,000 contacts.

All paid plans are billed annually and include AMP & automation.

Case Study

Brighttail employed Mailmodo’s interactive emails to simplify registration for its Ignite 2024 conference. The strategy replaced multi-step external forms with direct in-email actions for registration, surveys, and quizzes. 

Consequently, registrations grew by 150% and survey responses increased by 128%. Interactive elements also achieved an 8% click-through rate.

5. Chamaileon 

• Year of foundation: 2013
• Number of employees: <25
• Rating: Capterra 4.5/5 | G2 4.3/5

Chamaileon provides an email design platform for creating responsive, professional emails. The system serves enterprise teams, marketing agencies, and large departments requiring scalable workflows. It emphasizes collaborative features and maintains strict brand control across all email communications.

Email Types & Features

Chamaileon is a platform for creating responsive HTML emails. Its drag-and-drop editor allows for precise control and supports complex layouts. Users have access to over 100 professional templates and can edit documents simultaneously. 

Key features include nested columns and the ability to hide elements on specific devices. The platform is built for static HTML and does not support interactive AMP elements like carousels or surveys.

Responsive & Compatibility

The platform specializes in generating “bullet-proof” responsive code that works across major email clients, including Outlook, with mobile previews and device-specific content controls; a key drawback is that its automated responsive engine can limit users who require extreme custom CSS or granular layout tweaks, as custom code may be overridden.

Collaboration & Teamwork

Chamaileon supports teamwork through real-time co-editing, shared workspaces, and comment-based reviews. It includes approval processes and reusable branded modules. This extensive feature set introduces complexity that may overwhelm solo users or small teams. Effective use often demands considerable setup and training.

Localization & Accessibility

The platform’s core functionality includes email construction with alt-text and responsive design. However, it lacks integrated features for managing multilingual content. The system also provides no specific tools for comprehensive accessibility compliance. 

Consequently, the marketing team bears complete responsibility for localization and adherence to standards like WCAG.

Pricing & Plans

Chamaileon employs an enterprise-focused pricing model that is a significant barrier to entry for smaller businesses.

• Free Offer: A 14-day free trial is available, but there is no permanent free plan.
• Paid Plans: Start at $300 per month for 3 users, which includes unlimited exports.

Case Study

Shopmium adopted Chamaileon to replace manual email creation. The platform’s drag-and-drop editor and collaboration features reduced HTML adjustments and simplified testing. This improved efficiency led to higher performance: open rates increased from 38% to 50%, and CTR doubled from 3% to 6-8%.

6. Unlayer

• Year of foundation: 2015
• Number of employees: 11-50
• Rating: G2: 4.4/5

Unlayer is an embeddable email and page builder that uses a drag-and-drop interface. It creates newsletters, transactional emails, and marketing campaigns. The tool serves two primary user groups. Developers can integrate its white-label editor into their own applications. Marketers can use it as a standalone platform, which includes a free tier.

Email Types & Features

Unlayer supports the creation of marketing and transactional emails through a central drag-and-drop editor. This editor allows for custom HTML input, eliminating the need for coding. The platform provides a large template library, image editing, dynamic content, and integration capabilities via its API and SDK.

The platform also supports some interactive elements; however, its support for full AMP emails is limited and primarily available on higher-tier enterprise plans, often requiring fallback versions for broader client compatibility.

Responsive & Compatibility

The platform produces responsive HTML and offers previews for both mobile and desktop layouts. It also tests compatibility for features such as dark mode. Despite this, email rendering can be inconsistent, particularly in old Outlook versions and niche clients. These inconsistencies frequently necessitate additional manual testing.

Collaboration & Teamwork

Unlayer’s collaboration tools include shared templates and user permissions. However, the platform lacks a detailed version history and sophisticated approval systems. These omissions present a significant constraint for large organizations managing intricate review processes.

Localization & Accessibility

The platform supports multilingual campaigns using dynamic content and includes basic accessibility features like alt-text management. 

However, it does not automate full compliance with standards like WCAG or the management of complex multilingual campaigns. Achieving these requires manual setup and user oversight.

Pricing & Plans

Unlayer offers a flexible pricing model that scales from a generous free plan to advanced enterprise solutions.

• Free: $0 for core builders.
• Launch: $250/month for white-labeling and API access.
• Scale: $750/month for team collaboration and AI.
• Enterprise: $2,000+/month for AMP and on-premise deployment.

Case Study

TargetBay integrated Unlayer’s drag-and-drop email builder into its platform, eliminating the need for internal development. This allowed TargetBay’s clients to create professional emails without technical assistance. The implementation saved over 8,000 hours in email production time, increasing user productivity and platform loyalty.

Conclusion

Your choice of email template builder directly influences marketing outcomes and team efficiency. While various platforms have specific strengths, our evaluation identifies one option with superior overall utility for most organizations.

We recommend Stripo as the leading solution. Its comprehensive features include an extensive template library, reliable email client compatibility, and practical collaboration tools. The platform combines an intuitive interface with powerful advanced functions. This makes Stripo a versatile and reliable tool for efficient, professional email production.